In The Time It Takes You To Read This Article, 25 US Businesses Ceased Trading

That’s sad. Nearly 10 US-based businesses close their doors every workday minute. Some have genuine reasons for shutting up shop; things like health, retirement, a merger, or an unplanned change in personal circumstances. 

Some should never have opened up in the first place.

But for most?

Failure Boils Down To Just 5 “Lack” Factors

  1. Lack of sales

  2. Lack of preparation

  3. Lack of cash

  4. Lack of effort

  5. Lack of brains.

These 5 factors? Seen ‘em all. More than once.

The Banana Stand

I’m Mark Dowling. Over the last 20 years, I’ve helped businesses turn big ideas into big wins. Sometimes as an employee, sometimes as a director, and sometimes as an external advisor.

I’ve failed often enough, and worked with enough organisations, to know that these 5 factors (and yes, there are more) are real. They’re present in every organisation, to a greater or lesser extent.

Their impact can be minimised. This is most of what I do in my day job. But I’m just one person, so I started The Banana Stand.

The Banana Stand (TBS for short) is how I share my toolset.

As time permits, I fill this newsletter with the actionable tactics and knowledge I’ve internalised over two decades of field-tested business experience.

You have to subscribe for access to every piece of TBS goodness. But it’s all good - subscribing is 100% free, and I don’t pimp your details to anyone. Nope. It stays here.

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